The hippie movement was the most popular fashion in late 1960s London, but it did not inspire young Vivienne Westwood and Malcolm McLaren. Vivienne began designing and making Teddy Boy clothes for Malcolm and in 1971 they opened a small boutique called Let it Rock at 430 Kings Road, Chelsea in London.
Challenge
Such an important brand as Vivienne's couldn't stop the store's working hours, but not only that, as a worldwide brand Vivienne Westwood has a clear and stated brand’s identity.
Knowing these requirements, we focused on two main goals: find a solution that’s easy and quick to install, and at the same time, understand the powerful brand’s identity to offer a solution that seamlessly blends with the décor of the space.
Process and Solution
Our partner in Italy, Exhibo, decided to approach this project by installing Ecler's WiSpeak solution. Based on reliability, control and quick installation, WiSpeak is the perfect professional audio for retail spaces that need a great quality sound with an installation period no longer that a couple of hours.
WiSpeak has the capability of installing the receivers directly in the space's lighting rails. Therefore, cabling and costs associated are practically non-existent. The team strategically positioned the CORE unit so it covers the entire space while providing the TUBE receivers with stable sound signals.
Source: Ecler — original article on ecler.com.
